About

I am a problem solver, motivated by big, gnarly challenges. 

 I’ve been called a natural storyteller and an insight sherpa,  fascinated by consumer behavior.  I channel this combo into a triple threat that lays the foundation for breakthrough strategy and marketing/comms that connects. 

With 25+ years of experience working with some of America’s most important companies and organizations including PBS & the American Red Cross, I have worked with clients in a variety of industries.  Likewise, I have forged partnerships with media in all categories (digital, broadcast, streaming, audio, experiential and traditional).  Branding, rebranding, marketing plans, content strategy, production...  my experience covers all this and more. 

I've parlayed my experience in integrated marketing and communications into additional service areas including research, partnerships, business development and strategy.  

Win-wins are the mission, no matter the category.  When I’m not cracking the consumer code, I’m learning, teaching and encouraging students at Georgetown University’s Integrated Marketing and Communications Masters program.

Brandcraft is a strategic ensemble consultancy that specializes in partnerships, business development, marketing & communications.  Contact us for variety of engagements including ongoing consulting, project work, fractional leadership and even  long term leave coverage.